CPO+ Product Leader | AI-Enabled Growth & Platform Executive

Transforming Complex
Businesses Into
AI-Enabled Growth Engines.

20+ years as a product leader running multi-billion-dollar portfolios like businesses through AI-enabled transformation, modernization, and accelerated growth across SaaS, connectivity, cloud, and software-driven markets.

Proven enterprise-scale services delivery leader with end-to-end ownership from offer design and deployment to operational performance and customer outcomes.

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Verizon Bigleaf Networks Sprint-Nextel Motorola Solutions Web.com XO Communications Network Solutions Yahoo Small Business
About
Dave Idle - Enterprise Growth & Platform Executive

A Leader Built for
Inflection Points.

Dave Idle is a CPO+ product leader known for leading large-scale platform transformations, modernizing product portfolios, and translating strategy into measurable commercial outcomes. He has directed multi-billion-dollar businesses, scaled cross-functional organizations exceeding 100 professionals, and built AI-enabled growth engines across telecommunications, SaaS, cloud, and connectivity markets.

Widely recognized as a transformation leader who brings a general manager's mindset to complex organizations — simplifying portfolios, aligning teams, and executing strategies that unlock durable enterprise value. His leadership approach combines operational rigor, AI-driven decisioning, and customer-centric innovation, enabling companies to scale while navigating periods of strategic change.

Experienced manager-of-managers and cross-functional operator, leading product, strategy, GTM, marketing, and delivery teams while serving as an executive escalation point for high-impact customer and business priorities.

Leadership DNA

  • Motivated by an Impossible Challenge
  • Resilient to and Driven by Change
  • Tireless, Reliable Leader for Execution
  • AI-First Operator Focused on Speed, Learning, and Outcomes
  • Analytical Decision Maker Who Runs Product Portfolios Like Businesses
  • Passionate & Sincere People Leader
Signature Framework

The ENGINE Model.

A proven system for transforming complex businesses into scalable, high-value growth platforms.

E N G I N E
E

Examine the Truth

Signal: Serious Executive

Before transformation comes clarity. See what others miss — not political, not theoretical.

  • Where growth is constrained
  • Where complexity is hiding
  • Where pricing is misaligned
  • Where product sprawl is diluting value
  • Where AI can reduce cycle time and improve decision quality
  • Where org friction slows execution
N

Narrow the Power Zone

Signal: Strategic Discipline

Average companies chase too many priorities. Elite operators concentrate force.

  • Core market advantage
  • Right customers
  • Strategic wedge
  • Differentiated capability
G

Generate Economic Lift

Signal: Value Creator

Not just growth — profitable growth. The kind that drives multiple expansion.

  • Pricing architecture
  • Packaging redesign
  • AI-enabled experimentation for monetization and conversion
  • Attach strategies & margin expansion
  • Recurring revenue mix
  • Capital efficiency
I

Industrialize the Model

Signal: Scaler of Businesses

Many executives create strategy but not repeatability. Industrialization is the difference.

  • Sales motion clarity
  • Channel scalability
  • KPI architecture
  • Product operating cadence
  • Deployment efficiency
N

Navigate the Transformation

Signal: Enterprise Leader

Transformation is not an event. It is leadership under uncertainty — elevating others while driving forward.

  • Align the organization
  • Create momentum
  • Build leadership trust
  • Sequence change correctly
  • Communicate with conviction
E

Expand Enterprise Value

Signal: Value Architect

Everything points here. Not activity. Not optics. Valuation.

  • TAM expansion
  • Strategic adjacency
  • Platform potential
  • M&A readiness
  • Investor narrative
Impact

Results That
Speak for Themselves.

$0
Total Revenue Impact

Proven track record delivering $1B+ total revenue impact across enterprise and consumer mobility portfolios

0
Products Launched in 18 Months

Network, security, and AI-enabled mobility solution products generating 75% of segment growth for Verizon

0%
Revenue Uplift at Bigleaf

Pioneered AI-informed pricing, revenue, and profitability strategies that dramatically increased growth trajectory

$0
Portfolio Under Management

Directed strategy and roadmap for Verizon's SMB & Mobile product portfolio

0x
Partner Ecosystem Growth

Expanded partner ecosystem bringing in two of the largest telecom companies in the country

0
Team Members Led

Built and managed cross-functional product organizations at Fortune 20 scale

Services Leadership Highlights

  • Owned end-to-end service lifecycle: offer design, deployment readiness, and operating performance.
  • Built manager-led organizations across product, GTM, and delivery with measurable execution cadence.
  • Drove service attach, pricing architecture, and profitability improvements across complex portfolios.
Expertise

Operating at the Intersection of
Strategy & Execution.

AI-Enabled Digital Strategy

Leveraging AI and machine learning to reduce time to market, drive rapid experimentation and prototyping, and accelerate product innovation and operational efficiency.

Platform Transformation

Replatforming technology stacks across technology and software environments to enable faster velocity and greater scalability.

Go-to-Market Acceleration

Aligning product, pricing, marketing, and sales execution to accelerate adoption and drive commercial outcomes at scale.

Product-Led Value Creation

Driving enterprise value through disciplined portfolio bets, monetization strategy, margin expansion, and execution rigor from roadmap to revenue.

Portfolio Rationalization

Simplifying complex product portfolios, modernizing lifecycle management, and focusing investment on highest-value opportunities.

Partner & Channel Expansion

Building and scaling partner ecosystems, designing channel strategies, and mobilizing distribution networks to multiply reach.

Experience

A Career Defined by
Transformation.

2023 — Present
Bigleaf Networks
SVP, Chief Product Officer (CPO+) & Head of Growth Strategy

Orchestrated a multi-year transformation at a PE-backed company to modernize the technology foundation across technology, cloud, and secure networking. Led re-platforming with next-generation technology featuring integrated mobility solutions and SASE/ZTNA capabilities. Launched a cloud-native portal unifying customer experience with AI-enabled operational intelligence. Drove 60% revenue uplift, expanded the team from 6 to 12, and reported directly to the CEO while expanding the partner ecosystem 5x as the company product leader. Built delivery discipline from roadmap to launch and service adoption.

Platform Transformation Mobility Solutions SASE / ZTNA Revenue Growth Partner Strategy
2019 — 2023
Verizon
VP, Chief Product Officer — SMB & Mid-Market / GM, Digital Services

Set strategic vision as product leader and led a 120+ member product organization responsible for delivering Verizon's SMB broadband, mobility, security and technical solutions contributing $1B to the business segment. Built the fastest-growing product in Verizon Business history while scaling AI-informed product, pricing, and GTM decisions. Strengthened offer architecture and service monetization to improve attach and long-term portfolio performance. Reversed Yahoo Small Business from –6% to +9% growth in 18 months.

$20B+ Portfolio 49 Product Launches Digital Transformation Fortune 20
2018 — 2019
Delta Risk Acquired by Motorola Security Solutions
VP, Product Leader & Head of Product Marketing

Converted company from a Professional Services model to a B2B SaaS subscription model, taking the company from 0% growth to double-digit growth in 18 months. Designed robust marketing and partner strategy for an AI-enabled SaaS-based application monitoring solution.

SaaS Transformation Subscription Model Product Marketing
2011 — 2018
NewFold Digital Formerly Web.com
VP & GM, Product Leader Across Multiple Business Units

CPO+ style product leader and General Manager of Web.com's Retail B2B SaaS Services, running the portfolio like a business. P&L ownership of ~40% of company revenue. Managed 90+ person cross-functional team, consisting of product, strategy, GTM and marketing. Embedded AI and automation thinking into roadmap and growth decisions to improve velocity and commercial outcomes. Reduced churn ~30% Y/Y, increased customer LTV by 15%, and worked directly with the board of directors on multi-year growth strategy.

P&L Ownership B2B SaaS Churn Reduction Board-Level Strategy
2002 — 2011
XO Communications, Sprint-Nextel, Network Solutions
Director-Level Product Leadership Roles

Progressive product leadership across product management, VoIP and unified communications, integrated marketing, pricing strategy, AI-enabled analytics, and research across major telecommunications and technology companies.

VoIP / UC Product Management Pricing Strategy Telecom

Verizon Strategic Leader

Top 1% of Executives

Future Leader Program

Top 3% of Executives

Talent Works Mentor

Verizon Leadership Development

Virginia Tech

BS, Finance & Business Administration

Connect

Ready to Engineer
Your Next Chapter?

Whether you're navigating a platform transformation, accelerating go-to-market execution, or preparing a business for its next stage of growth — let's talk.

David.idle@gmail.com LinkedIn Profile 571.233.3258
DI

Dave Idle AI Twin

Ask me anything

DI

Hey, I'm Dave.

CPO+ product leader with 20+ years leading AI-enabled platform transformations. Ask me anything about my background, expertise, or how I approach building growth engines.

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